Question 1

What is Straly?

Accepted Answer

Straly is the Expert Marketing Strategy app built specifically for micro business owners. It gives you what is effective for your business: a clear marketing strategy and ready-to-use marketing materials, sized to what you need, and nothing you do not. You answer questions about your business. Straly helps you keep what works, strengthen what does not, and create what is missing. You choose what to use.

Question 2

Who is Straly for?

Accepted Answer

Straly is for owners and managers of micro and small businesses. That includes shops, services, and online sellers who are skilled at their craft and short on marketing knowledge and resources. You need a practical marketing strategy and marketing materials you can use, without hiring an agency or learning marketing from scratch.

Question 3

What makes Straly different?

Accepted Answer

Straly is built for this market. It is built around what works for micro business, what you need, and nothing you do not. Most marketing platforms are built to grow the vendor’s revenue. Straly is built to grow yours.

We know the micro business mindset: what you want in a marketing platform, and what you do not. Industry rules that work for big marketing teams do not work here, so Straly does not play by those rules. You start with your Business Personality, build through Best Profitable Customers, and leave with a marketing strategy and marketing materials that fit your business. You stay in control. What you choose is what you keep. The aim is certainty, confidence, and control of growth.

Question 4

How does Straly work?

Accepted Answer

You start at https://www.expertmarketingstrategy.com. First you set your Business Personality. Then Straly takes you through guided questions about your business, including Best Profitable Customers. Along the way it looks at what you already have, helps you improve what is weak, and creates marketing materials where you need them. You pick the option that fits. You can pause and come back whenever you need.

Question 5

How much does Straly cost?

Accepted Answer

You can start with 5 free insights each calendar month. Paid plans are unlimited at £24.99 per month or £250 per year. Get started at https://www.expertmarketingstrategy.com. App Store and Google Play links will be added when those listings are live.

Question 6

Does Straly help grow revenue?

Accepted Answer

Straly is built on an approach proven to increase micro business revenue by 30% in six months.

Question 7

Does Straly replace a marketing agency?

Accepted Answer

We are not like agencies, they give you what you want, not necessarily what you need.

Question 8

Do I need marketing experience?

Accepted Answer

No. Straly is made for owners who are good at running their business, not for people who already know marketing. You answer about your business. Straly handles the marketing side, with what you need and nothing you do not.

Question 9

Who makes Straly?

Accepted Answer

Straly is made by Stratagease Ltd and created by Dr Raewyn Sleeman (DBA). Research and in-market testing started in 2016. Stratagease was founded in the UK in 2024, with headquarters in London. The company number is 15961398. For support, use Contact on the homepage (form).

Question 10

Where do I get Straly?

Accepted Answer

Get started at https://www.expertmarketingstrategy.com. App Store and Google Play links will be added when those listings are live.

Question 11

Will every business get the same advice?

Accepted Answer

No. Your answers and choices shape what you get. Your strategy and marketing materials are unique to your business, and they can change as your business changes.

Question 12

Is Straly the same as the earlier Marketing Strategy app?

Accepted Answer

Straly is the new Marketing Strategy app. It takes what worked well already, what increased revenue for micro businesses, and adds reviewing and creating marketing materials as requested. Around 20,000 micro business users already used the Marketing Strategy app. If you have used it and prefer a more personalised approach, switch to Straly.